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Exicon Ltd

Measure

"Not everything that counts can be counted, and not everything that can be counted counts."
- William Bruce Cameron

But remember he also said that you have to measure the right things to manage the right things.

  • App analytics
  • Appstore statistics
  • API calls
  • Optimization
App Stats Appstore Metrics API Measurement Consulting Service

App analytics

Are you really getting the ROI you planned?

Application statistics
  • Are you reaching the right people?
  • Are they using your app as you hoped?
  • Are you achieving your business objectives?
  • How could you improve?

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Appstore statistics

Is your app where it should be?

Appstore metrics
  • Is your app reaching your audience?
  • What is the overall reach of your app?
  • Are there audiences that you aren't reaching?
  • Does your audience match your business objectives?

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API measurement

Are the services you are using providing what your app needs?

API Measurement
  • Which social media services are driving app usage?
  • Are there performance differences across providers?
  • Are you getting abandonment of transactions caused by your API choice?

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Consulting Services

1. Data Analysis - Review performance across downloads, engagement, APIs, stores

2. Optimization - Recommendations for improved performance and ROI

3. Review API metrics - Assess target demographics + messaging

Case Studies
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