Are you really getting the ROI you planned?
- Are you reaching the right people?
- Are they using your app as you hoped?
- Are you achieving your business objectives?
- How could you improve?
Is your app where it should be?
- Is your app reaching your audience?
- What is the overall reach of your app?
- Are there audiences that you aren't reaching?
- Does your audience match your business objectives?
Are the services you are using providing what your app needs?
- Which social media services are driving app usage?
- Are there performance differences across providers?
- Are you getting abandonment of transactions caused by your API choice?
1. Data Analysis -
Review performance across downloads, engagement, APIs, stores
2. Optimization -
Recommendations for improved performance and ROI
3. Review API metrics -
Assess target demographics + messaging