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Customers

The Multinational

Challenge

Having developed hundreds of apps over the past decade, your company now has dozens of marketing and IT teams across the enterprise that often are not even aware of each other's existence. Similar apps have been developed for different parts of the world without sharing any insight into the successes and mistakes made previously. Several apps were effectively abandoned when team structures changed.

Solution

Exicon supports the aggregation of all your company's existing mobile app assets. Owners are identified, developers are contacted and source files are compiled into individual repositories on the AppBoard platform. Data sources, both from stores and the apps themselves, are integrated into the AppBoard for comparison and analysis. Competitor research from Exicon established how your company's apps were performing in comparison to the outside market.

Result

Marketing teams are able to strategically collaborate on the apps they build, learn from each other's experience, and avoid duplicative work. Code loss is mitigated. Without an IT bottleneck, app owners have direct access to all their analytics and the AppBoard automatically lets them know when there are significant changes. Future app development projects are managed with more care and insight, resulting in lower lifetime costs.




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The App Newbie

Challenge

You know that a mobile app could help you engage more with your customers, but you aren't sure how to get started. Can you trust the developers you find using a Google search? How much should you expect to budget? How do I know if the app is actually helping my business?

Solution

The AppBoard isn't only for existing apps, it supports you through the full App LifeCycle. If you have "No Developer," Exicon has Node. You'll get help defining the app you need and Exicon will send your requirements to three experienced developers with the qualifications you need. We help you choose the proposal that makes the most sense for your requirements and negotiate a contract. Exicon can even manage the project all the way to launch and set you up on the AppBoard for continued maintenance.

Result

Exicon has been matching customers and developers in successful app projects for over seven years. Whether your idea is big or small, we can set you on the right path to success.


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The Advertising Agency

Challenge

You have a strong relationship with your clients, but you know that changes coming in how they approach marketing. Corporate spending on mobile apps continues to rise and their budgets are being passed from the IT department over to marketing. Will your clients trust you to advise them on this part of their business or will they look to another agency for their digital strategy?

Solution

By integrating the Exicon AppBoard into your array of services, you can instantly provide new tools to your clients and add value to their business in newer ways. As a white-labeled platform, the AppBoard can seamlessly blend into your existing offerings. Exicon's expertise is now yours to employ.

Result

With new service offerings, your clients have more reason than ever to stick to your agency and expand their business with you. The AppBoard also provides you with new opportunities to upsell services to clients and build a closer relationship with them.


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The Mobile Apps Developer

Challenge

Your customers are always satisfied with your work, but your relationship with them tends to end as soon as the app is launched.

Solution

Exicon provides a reason for your clients to stick around. With the AppBoard, they'll be more aware of their app's performance and ready to act when it's time to make improvements. The AppBoard platform can also streamline your communication with corporate clients. Enterprises with strict rules for software development can build their governance model into the AppBoard. With all of the steps clearly laid out, you'll have less risk of the project being changed or canceled late into development.

Result

With a long-term relationship in place, you'll be in a better position to work with your customers on future projects. You'll see the same data that they see and you'll be able to proactively address any problems that arise.


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The Data Warehouse

Challenge

You'd like to make it easier to get data to your customers, but you'd rather focus on your core business than building and maintaining an app. Sometimes, it's better to let the rest of the world build your apps for you. With the right content and a well-documented API, developers will compete with each other to best represent your brand in app stores. But does this mean you lose insight into how your data is being used?

Solution

It doesn't have to. The AppBoard connects with API analytics as well. With an ApiAxle proxy server, you can easily manage developer keys, rate-limit API calls, and collect analytics of your API usage. If you do have an app portfolio, the API data sits on the AppBoard right next to the rest of your analytics.

Result

Whether your company is connecting to consumers using apps or APIs, Exicon makes it easy to connect all of your data sources into a common platform.


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