Top Mobile trends: Moving to Productivity, Utility & Comms apps
Over the weekend I stumbled upon this Graph from Ad:Tech 2012...yup 2012....
Apps that serve Productivity and Utility are growing which further highlights the shifting patterns of users as smartphone adoption matures.
Combined with metrics from Flurry, just check out the number of app sessions in 2013 over the thanksgiving weekend. Again its about apps.
So, what type of apps they are spending that time in. Shopping is clearly on the rise per the below graph from Flurry, so get your apps commerce enabled.
The web and the mobile allows you to connect directly with your customer. Follow the top mobile trends and build that relationship with your customer by getting your apps ready for your customer for you to communicate with them and so they can engage with you directly. Is your company going mobile?
If you need help go to www.exiconglobal.com and let us know how we can help.