Mobile Relationship Management Platform Builds Momentum with Powerful App Analytics
ANNOUNCEMENT ---- For Immediate Release
Exicon’s Mobile App Platform Builds Momentum with Powerful Analytics
Company’s AppBoard Customers Win with New Tools for Mobile Relationship Management
Hong Kong/San Francisco, August 10, 2015
Exicon Ltd., the leading global provider of mobile relationship management tools and services, announced new partnerships today with Localytics and Priori Data in its “continuing quest to provide the gold standard” in simplifying the mobile ecosystem. Localytics is the leading app lifecycle engagement platform and Priori Data is the app store analytics specialist.
Exicon has again pushed the envelope, by offering customers the ability to gain “powerful insights into how their apps are performing, and those of their competition. This will allow customers to focus the right resources to the right users at the right time, with the right product,” according to Exicon co-founder and CEO, Stefan Rust.
Rust further explained “with these new partnerships, our platform will take on a whole new meaning to app analytics and competitive reporting. The Exicon AppBoard is rapidly evolving to provide a premier app portfolio management system for organizations struggling to build, manage and promote apps in order to accelerate scale.”
Enterprise app portfolios are proliferating as companies transform more of their data, content and services into mobile apps. “The number of internal B2B and B2E apps are growing at rates 4 to 5 times the rates of consumer apps,” Rust said. Companies are looking for tools, such as the AppBoard, to help them with the key steps of managing an app while delivering cost savings and levels of efficiency previously unavailable.
AppBoard Screenshot: Analytics for apps
“It’s no longer about plugging mobile into your business, it’s about your business plugging into mobile,” says co-founder Cat Purvis.
Exicon has over 2,000 customers for the AppBoard platform, including both small customers (2 or 3 apps under management) and large enterprises. Exicon’s largest customer manages nearly 400 mobile apps on the AppBoard.
Exicon is a leading Mobile Relationship Management software and services company. Customers include top brands, enterprises, as well as SMEs. Additionally, the Exicon developer network extends to 3,000+ mobile app development companies around the world, with transaction values exceeding $400M in app development over the past 7 years. Exicon is a Red Herring 100 Global tech company, and has been identified as a candidate as a Gartner “Cool Company” for 2016.
For more information about Exicon or this announcement, please contact:
Asia/Europe Contact: Cat Purvis, COO
E) [email protected]
T) +852 2167 8311
US Contact: Andrew Miller, EVP
E) [email protected]
T) +1 415 342 8599