Building a killer app: Step 3 - What can your give your users

So you have got the first couple of steps nailed for building a killer app.

You know what the business is strong in, what your different users are doing along their journey and at what point of the user journey they interact with

[Image credit: Scott Lewis]

Step 3. Understanding what you can provide your users

Targeted segments have different behaviours, preferences and approaches.

This step of app definition requires that you go digging around your phone or the various app stores/recommendation engines to find apps that highlights “best in class” solutions for the specific user segment at relevant points across the user journey; in other words how a problem your users are facing could be resolved with a great feature. e.g. your user target is always late to work, you could find some great alarm clock features that could be built into your employee app, or they need to perform complex calculations on site for installing equipment so what about a formula calculation feature.

Now when defining an app you need to think about what your user is doing at a particular step of their user journey. Does this impact how useful your app is going to be? e.g. imagine your app is targeted at scuba divers. Adding a wonderful navigation feature for when they are underwater is probably not going to be a winner on the average non-waterproof smartphone. Or a selfie feature for brides at the alter - not a lot of pockets for smartphones in the typical wedding dress.

Its also important to tie the feature back to what could generate the greatest impact on your business. The matrix you built earlier shows you how operational efficiencies and customer interactions are mapped across the user journey.

 

So know you know what you could offer your users and where your biggest “bang for your buck” could come from for your business.

 

Tomorrow we'll talk about how to choose features for your killer app: which ones are must-haves, which are nice-to-haves and which you should bury in the backyard.

 

 

Want more detail? Go through the individual steps!

Step 1 - Defining the User Journey

Step 2 - Mapping to business functions

Step 3 - What can your give your users

Step 4 - Choosing the winning features

Step 5 - Creating a brief(s)

 

 

Download your app definition kit

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