AppCycle 3.0: Step 2/4 in building your next great app
Mobile User Journey and Experience
In this second phase of Gate Zero the goal is to get to a clickable protoype going on the mobile device for user testing. In our experience there may be 2 or 3 iterations. Here an example by UX specialist Shuyen Phoon for the mobile app for the Melbourne bike share.
Now its important to get feedback from your target audience. It is always tempting to get your mates to check it out or to use yourself as the guinea pig, try to use a potential user instead. It is amazing what you'll miss.
Once you've got feedback and you have a good feel for your app you can now decide whether or not to proceed with the actual development and start integrating the services you need.
Our developer partners at DMI estimate that the cost of making mistakes up front or during development is 100 times less than after development is complete.
Isn't it worth testing your concepts properly before you go to market?