Crack the China app market

Why distribute to China?

  • Android is the most popular OS among Chinese smartphone users
  • Android has more than 75% of the market share (February 2016)
  • That’s about a billion people! A billion!

 

Are you seriously going to ignore that?

 

Who are the key players in China?

  • Unlike everywhere else Google Play is not strong in China and it doesn’t control the Android app market.
  • Google Play only has 5% of the market share - July 2016. 
  • There are over 200 different Android stores in China

Do I need to be on all of the stores?

  • Launch onto 5 stores to test the responsiveness of the market to your app.
  • Then list on at least 10 stores with high levels of coverage and relevancy for your app.

Click here for an overview of the Top 50 Android stores globally (excluding Google Play)

 

 

How do I distribute onto the China appstores? 

Analytics from the stores are either non-exsistent, provided manually and can be unreliable. To ensure you get analytics on the performance of an app in each store, do the following: 

For each store the app is submitted to replicate the APK build and add a unique ID for each store using a third-party analytics provider e.g. Baidu or Umeng.

By tracking the in-app analytics you'll be able to access downloads, active users, retention rate/uninstalls, unique users, region distribution by store etc.

 

Want to see your analytics all in one place?

 

Request Demo

 

 

How should I distribute to the China stores? 

Analytics from the stores are either non-exsistent, provided manually and can be unreliable. To ensure you get analytics on the performance of an app in each store, do the following: 

For each store the app is submitted to replicate the APK build and add a unique ID for each store using a third-party analytics provider e.g. Baidu or Umeng.

By tracking the in-app analytics you'll be able to access downloads, active users, retention rate/uninstalls, unique users, region distribution by store etc.

 

Want to see your analytics all in one place?

 

What should I know before I start?

App Piracy

General trends indicate app piracy is much more of a problem on Android devices than on iOS devices, Android piracy outnumbers iOS 14:1

Be aware of Competitor piracy. It's not uncommon for apps to be "stolen" and released as new versions of your apps.  If an app isn’t available in Chinese, Russian, Portuguese, etc., foreign pirates may clone the app so it can be understood in their local language.

In fact, we have found numerous branded apps with embedded advertising code thereby generating revenue for the pirate, not the original publisher.

So it's worth checking your app has not already been copied and published to the stores.

And make sure your app is secure.

Chinese Version

The first 1K and 10K downloads are easy in China, but if you want get 100K downloads, it’s important to have a version with appropriate modifications and UI/UX designs to suit the Chinese audience. There are different styles of UX design, for example around the areas of keyboard, voice search, security and logon. Although translated apps run a higher risk of being cloned, the benefits of localization typically outweigh the costs of implementing suitable security measures.

China App Store Promotion and Benchmarking

Promotion is highly recommended due to the number of Chinese apps

  • Promotion can include in-app and banner advertising, handset pre-installs and featured app placement. Usually a 1-2 week test is undertaken to explore a number of channels and, based on performance (including retention), channel selection will be optimized.
  • Promotion is always on a performance basis so the risk is low. The Cost Per Install rates for the China stores range from USD 0.4 - 0.7.
  • Being featured on stores in China usually ranges from $5,000-8,000 per day 

 

How do I handle this?

Exicon has extensive experience across the mobile ecosystem in the whole of China. Distribute your android app directly from the Digital Portfolio Manger.

 

Download our complete guide to China Distribution

 

 

 

 

Request Demo

 

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